So you built your website. Now what? Many people stop when they are less than halfway to the point of completing the real reason their site is built. Why put a site on the web if nobody will find it except you? So many create fantastic looking pages and nobody knows about them except the creator and a few friends. In fact, a site might be doomed to obscurity from the outset if key promotion criteria aren’t designed into the site up front and early. This category deals with a variety of concepts that are useful for all manner of sites and making them relevant so that they are found on the search engines by the audience that the website creator intends.