So you built your website. Now what? Many people stop when they are less than halfway to the point of completing the real reason their site is built. Why put a site on the web if nobody will find it except you? So many create fantastic looking pages and nobody knows about them except the [...]

For a business that wants to attract customers to their shop, the most important factor is location. Location can make or break a business and the better locations come at a premium. Business is increased based on the number of passers-by or foot traffic that see the business and [...]

The internet has many opportunities to make money by advertising other companies’ products and services. With over 16 million web pages on the Internet, it’s nearly impossible to “stumble upon” a company’s site. Companies figured out if they pay commissions to “average Joes” they could drive customers to their [...]

The Internet offers vast amounts of information on any conceivable topic. It is also a potential source of new customers and profits for those who want to open a virtual business, supplement their business with Internet customers, or promote their business.
Why Promote?
The strength of the Internet is also [...]

This Pay Per Click Advertising Guide (PPC Advertising Guide) provides tips and strategies to maximize profits from keyword advertising on the search engines that sell sponsored pay per click advertising.
Pay-per-click advertising is a quick way to establish relevancy and establish national or regional prominence for your product or [...]

NOTE (Jun 2008):  This PPC Review List is based on data that is about two years old.  Some performance characteristics may have changed but it is still useful to note how ROI is related to PPC performance.  I still recommend tools to measure campaign performance.  Google Analytics now offers great tools for that work.
This Pay [...]

A key factor when choosing a pay-per-click network (aka ppc network) and embarking upon an advertising campaign should be return on investment (ROI). There is an old adage that says you have to spend money to make money. While true, it is also true that you can spend more [...]

Click Fraud = clicks on a Pay-Per-Click Network Ad by a user who has no interest in the information advertised toward the end of either profiting from those clicks or harming their competition.
Your bottom line: you seem to have lots of visitors from Pay Per Click networks but no sales [...]

If you’ve advertised on Google for any length of time you will likely have experienced a myriad of frustrations trying to keep your ads in top position. My Pay Per Click Advertising Guide discusses some of the factors to remain relevant on Google Adwords.
A key factor when choosing a [...]