Why is a domain name important to you – whoever you are?

Imagine what life would be like for John Doe without his name. He’d rarely participate in any conversations, take part in any games, be able to start his own business or even legally marry (well, lets not go too far but you see the point!).

Who? Me?

Whoever you are and for whatever use, a domain name is going to be important to you. It is forever becoming increasingly important that people and businesses separate themselves from others – so people remember you, and in the case that they forget you can easily search for you.

Suppose a business based on a highstreet. If people have been referred to this business and need to look up your location information, where would they go? Telephone directories are quite obsolete. More and more do people turn to the internet to look up information about businesses – contact information, profile as well as online shopping services. Regardless of how “advanced” your use for a domain name may be, a domain name is going to be an essential commodity for any business.

Suppose you have no business interest in buying a domain at all. The cost of registering domains is so low that an investment in a personal internet identity is very worthwhile.

Instead of your usual, long e-mail address that came with your internet account, why not register a more personal, memorable name that you came up with? It is easy to set up e-mail with your domain name.

More importantly – business or not - you want that domain name before the other John Doe registers it instead!

Planning Ahead

The cost of registration of a domain name, or even the cost of hosting a web site is so small that not securing your internet presence should be out of the question, even if not for immediate use. A domain is yours for as long as you wish to keep it. It is important though, that if you have an idea for your internet identity, you register it before someone else does.

There are thousands of “domain squatters” – who identify business names, register them and do nothing more than sit on them. People searching for your business name or trying to find your web site may come across one of these “squatted” names and will not find information about your business, but instead will find information about another.

Nick Fish
www.simplifydomains.com